Kathmandu, 26 June: “Face of SY 2082 (Brand Ambassador Hunt)” has been launched by SY Entertainment Pvt. Ltd., based in Tinkune, Kathmandu. At a press conference held in the capital on Thursday, organizer SY Bazar Nepal claimed that this is Nepal’s biggest-ever brand ambassador hunt, with over 20 million rupees in total prize money.
At the event, SY Bazar Nepal’s director Bimal Raj Gosai stated that while Miss Nepal, which is said to offer the highest rewards in the country, provides prizes worth around 2 to 2.5 million rupees, their competition offers prizes exceeding 20 million rupees. He added that since the public might find it hard to believe, they held the press conference to officially inform the media and public.
Director Bimal Raj Gosai claimed that this is Nepal’s first initiative aiming not to select already popular celebrities, but to discover hidden talents from villages across the country and give everyday people the opportunity to become brand ambassadors. He reiterated that with over 20 million rupees in prize money, this is the largest hunt of its kind in Nepal.
As part of the program, the company will select three main brand ambassadors through a competitive process. Both men and women are eligible to participate and compete for selection.
The competition has officially begun and will run until January 31, 2026. It will take place in phases. The first phase runs from June 1 to September 30. To participate in this phase, applicants are required to create a video based on the SY theme.
From the first phase, the top 500 participants will be selected. All of them will receive an SY Bazar shopping voucher worth NPR 2,000, ensuring that no one goes empty-handed.
From those 500, the top 150 contestants will advance to the second phase. Among them, the top 50 will receive SY Bazar shopping vouchers worth NPR 10,000.
The top 25 contestants selected from the second phase will move on to the final round, which will be held in Kathmandu. This final phase will take place between January 1 and January 31, 2026.
The final 25 will also undergo training and various evaluations. From this group, the title winner – Face of SY – will be chosen, along with a first runner-up and second runner-up.
At the press conference, program coordinator Bijay Basnet announced that the title winner will receive NPR 500,000 in cash along with a one-year contract worth NPR 10 million. Terms and conditions will apply, and the cash prizes will be subject to tax deductions.
The first runner-up will receive NPR 400,000 in cash and a contract worth NPR 5 million. The second runner-up will be awarded NPR 300,000 in cash along with a contract worth NPR 3 million.
Additionally, the remaining top 7 finalists will be given a Popularity Award, with each receiving NPR 150,000. Altogether, the total prize expenditure will exceed NPR 20 million, making it the largest prize pool in Nepal for such a competition.
Evaluation Criteria:
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First phase:
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Likes: 10%
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Comments: 20%
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Shares: 20%
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Creativity: 50%
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Second phase:
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Same social media metrics as above (likes, comments, shares): 50%
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Guest jury: 50%
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Final phase:
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SNS (Social Networking Service) performance: 30%
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Judges’ scores: 70%
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The first and second phases will be conducted digitally through video submissions, while the final phase will involve physical (in-person) auditions in Kathmandu.
Participation Details:
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Open to all age groups, both men and women.
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Interested participants must follow SY Bazar and SY Cosmetics on Facebook, Instagram, and TikTok.
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They must then create a creative video content featuring any of the SY Group brands (SY Panel, SY Bazar, or SY Cosmetics).
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The video must be posted on any of their social media accounts, tagging SY Bazar Nepal and SY Cosmetics Nepal, and include the hashtag #FaceOfSY.
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Participants must also submit the video link by visiting the bio section of SY Cosmetic or SY Bazar’s official pages and fill out the Google Form as per instructions to complete their registration.
Organizer Background:
The SY Group of Companies is a South Korea-based multinational company. In Nepal, it operates through several subsidiaries, including SY Panel Nepal, SY Bazar, and SY Enterprises, among others.
